JB headshot 2Jocelyn Bailey is a designer with particular expertise in social design and policy.

Jocelyn is a senior consultant at service design agency Uscreates, where she works with a range of government and public sector clients on strategic design projects. She is also pursuing a PhD through the Arts & Humanities Research Council’s ‘Design Star’ Doctoral Training Programme. Based at the University of Brighton, her research examines and critiques the growing trend of design being used as a strategic and policy tool by governments, to support the development of practice in this field. In 2014 she was a Visiting Scholar at the V&A, working on a project for the AHRC, mapping social design research and practice.

Previously, Jocelyn worked for cultural consultancy BOP, and led the manufacturing, design and innovation team at Westminster think tank Policy Connect. In four years there she built up a body of work and an agenda around design policy – those areas of mutual interest to design and politics – and revived its discussion in Parliament. Since leaving she has joined the board of Policy Connect.

Jocelyn trained as an architect at Cambridge University, and has an MA in History of Art from Birkbeck College (University of London).

If you’d like to get in touch you can find her on twitter @JocelynABailey, or email her at joss.bailey(at), or connect here:


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